eXPRESS ME VISUALLY
INTRODUCTION.
This is a manual book about me. In this book, you will learn about my skills and professional life through color. I used four colors to explain my strengths and passions in this manual of me. They are colors: red, blue, purple and yellow. If I fantasize about myself as a superhero in the marketing world, then these four strengths are my super weapons and powers to save the businesses.
Shanghai, China
Los Angeles, USA
ABOUT ME
Why Digital Marketing? Selling Online Isn't the Same!
Hi, I am Chloe, a bilingual marketing and brand strategist with analytical thinking and design knowledge. I have eight years of experience in branding and marketing and served companies from big corporate to small businesses. I specialized in digital marketing, integrated marketing, and brand communication. Helping companies pivot from traditional platforms to Omnichannel and digital platforms, launching brands and products from 0 to 1. Experience includes Product and brand development, consumer experience innovation, positioning, marketing research, social media marketing, Live-streaming, growth marketing, content strategy, paid search marketing, cross-cultural marketing, and performance measurement. Ensuring businesses successfully adapt to changes and selling and servicing anywhere, anytime.
Through years of experience in marketing, I realized that almost all businesses are merging their traditional business with digital platforms. Compared to traditional marketing, digital marketing provides:
• More cost-efficient solution.
• More straightforward performance measurements.
• A broader target consumer market.
• Direct consumer communication.
Besides knowledge in marketing matrix and analytics, As a digital marketer leader, I realized content strategy and brand identity are essential in all stages of digital marketing funnels. With brand visual consistency, clear product infographics, exciting site experiences, high-performance ads, traffic-driven social media posts, and attention-grabbing landing pages, It improves not only SEO and conversion rate but also brand equity. So I went to UCLA extension UX and design program beyond MBA education and traditional digital marketing training. This website can demonstrate this unique skill set.
Come to selling and branding online. I can tell you it does require comprehensive skills for marketers, but do not get overwhelmed by all the complex terms, data, and matrix. what works for me can be described in one sentence is to use data to guide creativity and design systems to impact psychology.
What I Do
01
BRANDING
02
STRATEGY
03
DESIGN
04
SALES
OPEN
STRATEGY
BRANDING
/Accurate Positioning and Make Impact /
Years of sales and marketing experience have helped me really know what drives consumer purchasing behaviors, how to tell the story, and how to connect brands and consumers' needs. After two years of the MBA program, I consulted companies and ran my own business. I am familiar with all business segments and can provide cost-effective strategies and help businesses re-brand to tell better stories.
years experiences
8
SALE
ENTREPRENEURSHIP
/ Top Sales Conversion Rate and Business Acumen/
From B2B sales to B2C sales, I have always created marketing plans that converted sales. During my MBA project, I took full ownership of my e-commerce business selling products in the entertainment and beauty industry. I am not only a person with depth knowledge of products but also a responsible consumer server. A strong bilingual communicator in both Mandarin and English.
OPEN
years experiences
10
DESIGN
PHOTOGRAPHY
/ Aesthetics and Visual Communication /
I used varieties of adobe programs to design visual communication for companies. Especially in web development and digital experience design, I can lead creative teams to deliver marketing content that drives site traffic and consumer engagement. I Additionally have some training in photography and video editing skill to expand ways of creating digital marketing content.
OPEN
years experiences
3
E-COMMERCE
/ Omni-channel Marketing/
Omni-channel marketing strategist, I researched and forecasted trends to select "hero product" and generated traffic through SEM optimization. Develop high-perform content and assets to enhance SEO. Using various methods to explain products and educate brands' heritage, including live streaming, blogging, social media marketing, and paid media.
OPEN
years experiences
6
PROJECT
