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BACKGROUD
I want to introduce a new line for Lululemon. This idea is inspired by ladies' afternoon teatime. The idea behind this new line is to introduce new feminine pastel colors as a new collection. The new collection will make our consumers enjoy working out, like having macarons bites.
DESIGN PROGRESS
I picked five pastel colors for the Lululemon new collection, representing characteristics of macarons. The tagline is 'Do you want to be sweet?'. When women have a bite of dessert, they feel sweet and relaxed, and this is the core feeling I want consumers to feel when they see this collection. I hope consumers wearing this collection can feel cute and sweet, like macarons.
Black and White as Background, Emphasized Macarons Colors.
Inspire Women. Eye Catching.
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